Today, everyone is struggling with not having enough time to do things they want to do. It’s not because we don’t have time, everyone has 24 hours but it’s because we don’t have ‘control’ over our time. Why? Because It is mostly controlled by the screen aka content consumption. And modern convenience? It’s only made us lazy as f**k. We don’t cook, clean, or even grocery shop like before—so where is all that saved time going?
We don’t know. Or don’t want to know. Or don’t want to accept that we are addicted to content consumption. Unlike other addictions, this one is socially acceptable. We all know the science. We all know the impact. (Thank you content consumption!) But still, our screens have become our dopamine fix.
We cannot sit idle for 5 min or get bored. Just like an addict, we need it 24x7. We wake up with it, work with it, eat with it, shit with it, talk with it, walk with it, gym with it, shop with it, and sleep with it. And while everyone keeps talking about how bad it is, no one is offering a real solution. After all, it's not easy to fight the psychological manipulation of Big Tech. So here's what we are doing about it.
I and my partner (Aadi) went through our de-addiction journey—he’s down to zero content consumption per day, and I’m at structured 1.5 hours per day. It started four years ago when we moved from Bangalore to Dharamshala.
We didn’t hire a house help. We did everything ourselves—cooking, cleaning, dishwashing, grocery shopping. No podcasts in the name of “productivity.” Classical music was fine. But still, evenings would slip into watching movies, interviews, or yet another series in the name of relaxation. Oh, the addiction!
Work hours were easier for me—I was never on Instagram or Twitter, and I deleted Facebook eight years ago. But for Aadi? Tough. He had the addiction gene, a love for US politics, and a habit of reading content. He used certain tools to stop content consumption during work and finally went cold turkey in Jan 2025—no screens except for a movie on Friday. At night, he’d read for 3–4 hours instead. In just two months, he finished four books.
And me? Watching him go all in rubbed off. Guilt hit. So I stopped content consumption at night. Now, every night we both are in bed, reading till 10 pm.
Once the mindless content was out, we could think clearly. That’s when we decided to start Take Back Your Time (TBYT)—a community to help people de-addict from content consumption so they can finally do the things they actually want to do. Whether it’s playing a sport, reading books, going to the gym, painting, dancing, learning a new skill, building that product—or just creating something real.
“Reading is consumption, Writing is creation.
Listening to music is consumption, Playing music is creation.
Eating is consumption, Cooking is creation.
Watching a movie is consumption, Filming is creation.
Viewing photos is consumption, Photography is creation.
There comes a point when consumption consumes you—
and creation is the only way out.”
TBYT is a 3-month online program where you join a small, highly committed group of 10 people to finally take back control of your time.
The Program Structure:
Stage 1: Taking back control of your personal time.
Stage 2: Building deeper focus at work.
What Happens in the Weekly Calls?
A quick catch-up on how everyone spent their time.
Discussion on challenges faced.
Tools & activities to set up the coming week.Lots of boasting about how amazing it feels!
💰 The cost? INR 1500/month.
To know more about the community, and to join, fill out the INTAKE FORM(or DM).
P.S. If you're on LinkedIn, help me spread the word by reposting and liking my LinkedIn Post.